We define customer insight as our informed understanding of who our customers are, what they need, want and think about the Group and its services. It considers how all of these things are changing now and into the future.

Using the wealth of data, contact and feedback information we have from our customers, insight will help us to put customers at the heart of everything we do and delivering customer focused services which are both tailored and cost effective.

Customer Insight 15219 (1)

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