To reach your audience, you need to make effective use of accessible communication formats (also known as alternative or accessible formats).

The Equality Act 2010 also requires that providers of services ensure that information is inclusive and accessible.

The Group follows the gov.com guidelines on providing accessible communications.

https://www.gov.uk/government/publications/inclusive-communication/accessible-communication-formats

Where possible and practical to do so, aim to provide information for all tenancy types as standard in the following formats:

•  Plain English
•  Easy Read (pictorial)
•  Large print

We will endeavour to accommodate where practical the provision of information in the following formats:

•  Audio
•  Subtitled video
•  Makaton
•  Braille
•  Other languages

If you are producing communications, involve the intended audience, such as tenants or people with disabilities, in developing and reviewing information in accessible formats. You can also approach disability organisations for advice.

The Marketing and Communications Team can provide guidance on accessible formats.