Our brands
The Group comprises six business streams that deliver housing and related services to six distinct customer groups with specific and different needs. There is some overlap, where a tenant may also be a customer who accesses non-housing related services. For example, a general needs tenant accessing Key Unlocking Futures or Progress Lifeline services.
1. Progress Housing Group General needs housing, housing for older people, including extra care and independent living, and homeowners (known internally and operationally as Progress Homes).
2. Reside With Progress (RWP) - supported living accommodation, primarily for people with a learning disability or autism.
3. Progress Lifeline – technology-enabled care services.
4. Progress Living - keyworker accommodation.
5. Concert Homes - a property company that develops houses for market sale.
6. Key Unlocking Futures - a specialist charity providing support to young people, single people and families, homelessness accommodation and women’s refuges.
Our service delivery and support teams support the six businesses streams. For example, support teams such as Marketing and Communications, Digital Services, HR&OD, Finance, Governance, H&S.
Service delivery teams include the Development Team, Progress Connect Team, Progress Futures Team, Progress Involvement Team and Property Services Team.
Brand names
Progress Housing Group
After the first mention, it is acceptable to refer to Progress Housing Group as 'the Group'. Do not refer to Progress Housing Group as 'the Progress Housing Group' or 'PHG' externally. Do not use Progress Housing Association externally.
Reside With Progress (RWP)
Capitalise all letters as it is also used as an initialism. Do not abbreviate to Reside or use Reside Housing Association externally.
Progress Living
Do not abbreviate Progress Living to 'Living'. Do not refer to Progress Living as KWA externally.
Progress Lifeline
Do not abbreviate it to 'Lifeline'.
Concert Homes
Do not abbreviate it to 'Concert'.
Key Unlocking Futures
After the first mention, it is acceptable to abbreviate Key Unlocking Futures to ‘Key’.
Progress Homes
Progress Homes is the operational name for our general needs housing, housing for older people, and homeowners. It should not be used externally.
Micro brands
The Group also has some external and internal ‘micro brands’ such as Progress Futures, today@Progress, Progress Together, or those used for a limited time to brand a project such as Furniture Futures or Customer First.
Progress Futures
Do not abbreviate it to 'Futures’.
Progress Connect
Progress Connect is the operational name for the Group’s Customer Contact Team. It should not be used externally.
Service Delivery Teams
Property Services
It should not be used externally without the Group context and ‘Team’ suffix. E.g. Group’s Property Service Team, Progress Housing Group’s Property Service Team, our Property Services Team (when speaking on behalf of the Group).
Development
It should not be used externally without the Group context. E.g. Development Team, Progress Housing Group’s Development Team, our Development Team (when speaking on behalf of the Group).
Subsidiaries
The former subsidiaries, New Progress Housing Association Limited, Progress Care Housing Association Limited and New Fylde Housing Limited should not be used under any circumstances.
Only use Progress Housing Association Limited and Reside Housing Association Limited in a legal context such as a tenancy agreement, rent statement, or letterhead.
In this instance, the documentation should carry the text:
|
Progress Housing Group |
This communication has been issued by Progress Housing Association Limited, trading as Progress Housing Group. |
|
General needs housing, housing for older people, and homeowners (Known internally as Progress Homes) |
This communication has been issued by Progress Housing Association Limited, trading as Progress Housing Group. |
| Reside With Progress (RWP) |
This communication has been issued by Progress Housing Association Limited and/or Reside Housing Association Limited, trading as RWP (Reside With Progress). |
| Progress Lifeline |
|
| Progress Living | Progress Living is a trading name of Progress Housing Association Limited. |
| Concert Homes |
The Progress Housing Association Limited statement |
| Key Unlocking Futures |
The Progress Housing Association Limited statement |
Use of brand names in a legal context
Our brand names do not include 'limited'; however, our legal, registered company names do.
For example:
Brand and trading name – Progress Housing Group
Company name – Progress Housing Group Limited
Unless using the company names in a legal context (for example, in a tenancy agreement or contract), do not include the word 'limited' at the end of our brand names.
Please note that legal terminology will not always follow our house style. If you are unsure about the correct language to use in a legal document, please speak to a member of the Legal Team.
Website address
The Progress Housing Group website is www.progressgroup.org.uk. It is always written in lower case, even at the beginning of a sentence. It should never be written with the 'HTTP://' prefix.
Tenancy types
The Group has several tenancy types, for example, general needs, independent living and supported living. Tenancy types and related services should be lower case and not capitalised unless they start the sentence. Progress Living, Progress Lifeline, and Concert Homes should be capitalised as brand names.
When to use tenant, resident, and customer
We have consulted tenants on how they identify as a customer. Preferences are:
Use of the term tenant
When referring to a person or a group of people that hold a current tenancy, they should be referred to as a tenant rather than a customer.
Use of the term resident (in the context of community-wide)
The key distinction between 'resident' and 'tenant' is that the term resident includes everyone living in a particular area (not just those with a tenancy agreement with us).
Use of the term customer
The term 'customer' should only refer to a group of people who are not exclusively tenants (for example, Progress Lifeline customers, private residents, applicants on the housing register).