Corporate personality | our brand’s traits and characteristics


• Friendly

• Enthusiastic

• Creative

• Dependable

• Caring

• Knowledgeable

• Empathetic

• Respectful

• Equitable

• Inclusive

Corporate tone of voice | how we convey our values and beliefs through language

  • Welcoming/inviting - we resonate with tenants, customers and employees.
  • Inclusive and accessible - our narrative is clear and reflects the diversity of origin, identity, thinking, and lived experience.
  • Professional - people choose us as a trusted housing and service provider who will deliver value for money and provide safe, regulated services.
  • Confident - we are leaders in the sector and experts in providing social housing and related services.