Corporate personality | our brand’s traits and characteristics
Corporate tone of voice | how we convey our values and beliefs through language
- Welcoming/inviting - we resonate with tenants, customers and employees.
- Inclusive and accessible - our narrative is clear and reflects the diversity of origin, identity, thinking, and lived experience.
- Professional - people choose us as a trusted housing and service provider who will deliver value for money and provide safe, regulated services.
- Confident - we are leaders in the sector and experts in providing social housing and related services.